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Commercial Strategy and International Business Development

Entering a new market is rarely a commercial problem alone. It is a question of positioning, of timing, and of who vouches for you.

We read the position before we propose anything: who decides in a given market, what a credible presence looks like there, and which relationships have to exist before a commercial conversation can usefully be held.

From that reading we build the strategy: how the client acquires and keeps the accounts that matter, how the relationship with each of them is structured, and how a negotiation is framed so that it lands. We stay with the file through the meetings that decide it.

Two business partners shaking hands after reaching an agreement01

What we deliver

  • 01Market entry read as a strategic question: positioning, timing and the terms of a credible presence
  • 02New client acquisition, from target definition to the first signed mandate
  • 03Client relationship architecture: mapping influence, decision and trust across an account
  • 04Negotiation strategy and assessment of partners, counterparties and intermediaries

Tell us about your objective and your market. A consultant will come back to you.

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